Coolness, colour and comfort; for Spring-Summer 2024 Intimissimi presents its new Pure Linen Collection, a trendy solution for hot summer days. A sustainable, natural and cool fabric, whose characteristics merge in the new collection with a renewed selection of patterns and colour palettes.

Versatile garments with a minimal, essential aesthetic and simple style. To be worn on hot days, in the city or at the beach, but also for evening outings, the Linen Collection garments lend a touch of natural elegance to any outfit, from the most casual to the formal.

The warmth of the Italian summer imbues the campaign, where a group of models of different ages wear the styles of the line, elegant and versatile garments, that coordinate perfectly to create monochrome or coloured total looks, to be worn at different times of the day, from a walk with friends to evening drinks out.

Shorts and Bermuda shorts, palazzo trousers, and shirts as well as tailored jackets, tank tops and basic sweaters with short or three-quarter length sleeves; the selection in the Pure Linen Collection is available in both Linen Jersey and Linen Canvas. The colour spectrum ranges from classic white, black and blue to natural cord beige and pastel tones like Dreamy Blue, a must-have for summer looks.

#intimissimicares project: traceability

 “Improving is part of our culture. This is our idea of sustainability.”

 Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.