Who isn’t familiar with the heroic figure of the man laden with beach umbrellas, cool boxes, inflatables and all sorts of essential accessories, who struggles towards the beach while his family is already having fun in the water? The new Intimissimi Uomo campaign, which will go live on major media on June 9, celebrates him, the hero of the holidays, with a touch of humour and a unique dose of realism!

The swimsuit is the undisputed star of the summer and is available in four models – swim trunks, square-cut swim shorts, swim briefs and short swim trunks – in all sizes from S to XXL.

The swim trunks have various technical and functional features that allow a perfect fit: three pockets (one with Velcro closure for holding small items), an adjustable elastic drawstring at the waist, quick-drying technical fabric, a soft microfiber lining, and a side slit.

The Intimissimi Uomo beachwear collection has always stood out for its variety of models and designs.

The “Embroidered” swimsuits feature refined details and high-quality finishes, ideal for those looking for a touch of elegance even at the beach. The “Majolica and Paisley” family is inspired by traditional motifs, with intricate and colourful patterns reminiscent of Mediterranean ceramics. Lovers of bold prints will appreciate the “Maxi Prints” styles, with bold, vibrant designs that are ideal for summer parties or festivals. The collection would not be complete without the “Faded and Washed” fabrics characterized by faded shades for a relaxed and fashionable look, suitable for walks and aperitifs along the seafront.  The “Licensing” family includes swimsuits with iconic graphics and characters like The Simpsons, to add a touch of fun to days at the beach. The “Stripes and Geometric patterns” and “Classics” categories, perfect for any occasion, from morning swims to casual evenings, stand out for their simplicity and timeless elegance. The last group introduced into the collection are the “Short” swim trunks that offer a reduced length for a sporty and dynamic look, with bright prints that add a touch of summer joy.

The “dad & son” selection is back after last year’s success, offering matchy-matchy looks for men and children, from the youngest, 2-3-year-olds, through to 12-13-year-olds.

With such a diverse range, the Intimissimi Uomo 2024 beachwear collection meets the needs and preferences of every man, helping him choose the perfect swimsuit. Get ready to experience an unforgettable summer with Intimissimi Uomo and its 2024 beachwear collection – because, in the end, even beach heroes deserve to relax in comfort and style!